Read this lovely article that talked about how to kill an idea effectively.
And like so many of my ilk have faced it so often … but always had this Déjà vu that this has happened before but could never actually segment it but now is the time to put words and expression to it
………………………..
(No Response, Radio Silence… Cold Storage)
“Hmmm ok…”
(Luke warm praise…)
Not bad….
(My sister husbands cousins brother law is Piyush Pandey… me am a frigging expert)
"haaa haa he hee haha…"
(Gosh you are funny .,. bit of smirk and bit of smile will take u far in your chosen profession of an Idea Killer)
"OHHH this is what it mean…"
(My sister husbands cousins brother law was Einstein lemme analyze it. I think the customer mindset and the TA will feel….blah blah…)
"Ohhh they used it ..."
( Ohh this idea was used in Uganda in 1969 and I think it did not work… in fact it bombed !!! Way to go idea killer)
"Ahhh I think that MY approach will work…"
(ME KNOW IT ALL….)
"AHHH I think if Instead of Black we Use Read…. Oh Dress should be more classical less retro…"
(Change, adapt, cannibalize and dilute the idea…)
"You Moron your Wife is having an affair… with Rajnikant of accounts and you think you have an idea…"
(Frontal attack also works but have to use it sparingly and selectively)
"I think we should Discuss this in conference room ookkk... leeme call Mr X from account, Ms Y from front desk Mr Z from Pantry..."
(this is a master stroke… )
Friday, August 17, 2007
Idea Killer
Posted by asim sah at Friday, August 17, 2007
Labels: designing
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